Women, Infants and Children, a special supplemental nutrition program (WIC)


WIC saves lives and improves the health of nutritionally at-risk women, infants and children. Studies have shown that, since its inception in 1974, WIC is one of the nation’s most successful and cost-effective nutrition intervention programs. The following highlights some of the program’s benefits:

  • improved birth outcomes, including fewer premature births, fewer infant deaths and savings in health care costs
  • improved diet and diet-related outcomes
  • improved infant feeding practices
  • improved immunization rates and regular source of medical care
  • improved cognitive development and children’s school-readiness
  • improved pre-conception nutritional status
  • improved growth of nutritionally at-risk infants and children
  • decreased incidence of iron deficiency anemia in children



WIC Peer Counselor Breastfeeding Program

Sunrise Children’s Foundation has created a lactation support program to assist WIC clients in meeting their breastfeeding goals. Studies show that 75% of all pregnant women plan to breastfeed but very few are still breastfeeding six months after delivery. Breastfed babies have an I.Q. that is eight to ten points higher than that of formula fed babies. The risk of premature death in the first year of life is increased by 25% in formula fed infants. The incidence of all diseases studied is higher in formula fed individuals than in those who were breastfed. Affordable healthcare begins with breastfeeding.

Baby’s Café has been created to provide opportunities for mother to mother support specifically in the first year of life. Baby’s Café is a place where moms can come to meet, share their experiences and learn from each other. It is also a place where they can meet our Breastfeeding Peer Counselors in regularly scheduled classes and/or special events. Mom’s who may be experiencing difficulties with breastfeeding or have general questions about lactation will be paired with a Peer Counselor. Lactation support will be available during and after business hours to help with any challenges that may arise.


Sunrise Children’s Foundation in collaboration with Nevada WIC has implemented four sites to improve the health of Nevada’s pregnant women, infants and children up to five years of age, who are eligible for the program. The Sunrise WIC Clinics, operated by Sunrise Children’s Foundation, serve approximately 15,000 individuals and families in need each month.

For more information about WIC visit www.fns.usda.gov or contact your nearest clinic.

1000 East Sahara Blvd, #101
Las Vegas, NV 89104
702-385-2100
3838 Meadows Lane
Las Vegas, NV 89107
702-646-5600
3603 Las Vegas Blvd North, #109
Las Vegas, NV 89115
702-643-2515
312 Mesquite Blvd, #10
Mesquite, NV 89027
702-346-3030
4349 Duffer Dr.
Las Vegas, NV 89191